Page 68 - MAJRA PR REPORT - MARCH 2025

3/6/25, 10:27 AM Latest News
Al Qassab, Director of the CEO Office at Sharjah Book Authority; Ms. Bedour Al Raqbani, Board Member of American University of Sharjah, Dr. Mariam Al Suwaidi and Sarah Shaw, Executive Director of MAJRA - National
CSR Fund, also attended the meeting.
The session discussed the proposed plans and initiatives that support the Fund’s objectives while meeting ESG standards and provided a comprehensive review of the Fund’s achievements in 2024, highlighting key action
plans, initiatives, and phases that drove positive outcomes at institutional, community, and national levels. Among the topics discussed were the Fund’s strategic partnerships and private sector initiatives, as well as
decisions related to the second edition of ‘Impact Seal’ and the evaluation mechanisms. Additionally, the meeting reviewed the outputs of the previous year’s Impact Retreat, the Youth Portfolio, and the Sustainable Impact
Committees.

Sarah Shaw, Executive Director of MAJRA, emphasised the Fund’s pivotal role in advancing societal progress, particularly through youth-driven initiatives that build the younger generation’s skills and foster their increased
participation in CSR projects. She also said that Majra seeks to develop programs
and events that urge private sector companies to formulate strategies and initiatives benefitting society and the country.

She added: “This meeting is a key milestone in our strategy to support national efforts and promote social responsibility within private sector companies. By reviewing our achievements and aligning future initiatives with
national priorities, we aim to launch more innovative programs and adopt new mechanisms to promote sustainable development, while also enhancing private sector engagement and strengthening the Fund’s
contributions to societal progress. Through these efforts, we hope to further cement the Fund’s role as a federal body that supports sustainable projects and delivers tangible social impact.”
At the conclusion of the meeting, board members reaffirmed their commitment to MAJRA’s strategic plans and goals, recognising the importance of channelling private sector contributions towards projects that align with
national priorities. They also underscored the significance of promoting CSR initiatives and establishing the UAE’s leadership in social responsibility.
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