Page 3 - ETIHAD CREDIT INSURANCE PR REPORT - FEBRUARY 2025
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PR REPORT
Etihad Credit Insurance
February 2025
3 Press Releases were issued for Etihad Credit Insurance
3 Interviews were conducted for Etihad Credit Insurance
13 Content Development were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,440,500
*Arabic Total Value of Spend 1:4 AED 8,962,000
English Total AED 829,161
*English Total Value of Spend 1:4 AED 3,316,642
TOTAL AED 12,278,642
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
