Page 34 - Centena Group PR Report - May 2025

ATLAB Champions Creative STEAM Learning Across GCC
With the Middle East EdTech market expected to reach USD 573.1 billion by 2031, schools and universities
are embracing immersive, tech-rich environments. Classrooms are evolving into spaces filled with coding

robots, AR/VR experiences, and real-world maker kits. ATLAB’s solutions—spanning LEGO® Education,

Sphero, ClassVR, and PASCO—enhance these learning environments by encouraging inquiry, creativity, and
problem-solving.

In higher education, ATLAB empowers institutions with industry-aligned tools such as AI kits, autonomous
vehicle modules, and biomedical labs. Partnering with global leaders like Quanser, TecQuipment, SMC, and

Emona, the company ensures universities simulate authentic workplace experiences.

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“At ATLAB, we believe learning should be joyful and inspiring,” said CEO Nilesh Korgaonkar. “From K–12 to

university, we support educators in creating inclusive, future-ready classrooms. Our focus is on transforming
traditional teaching into immersive learning that inspires critical thinking and nurtures every student’s

potential.”

At GESS Saudi Arabia, ATLAB is presenting its “hands-on, minds-on” education model—designed to promote

curiosity-driven, differentiated learning. This includes interactive STEM labs, co-curricular coding

programmes, and gamified tools that spark engagement.

Across the region, ATLAB has trained over 50,000 educators in product application and curriculum

integration, ensuring sustainable EdTech implementation. These training initiatives are tailored to meet the
unique requirements of Gulf-based schools and universities.

Saudi Arabia, Qatar, and the UAE are rapidly integrating blended learning, data insights, and gamified
instruction to meet evolving educational demands. ATLAB’s involvement in regional teacher workshops and
classroom transformation projects reflects its pivotal role in this journey.

As education in the GCC embraces innovation, ATLAB remains at the forefront—bridging the gap between
play and pedagogy, and ensuring students are equipped with 21st-century skills that prepare them for

success in a rapidly changing world.

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