Page 3 - DGHR PR REPORT - APRIL 2025
P. 3
PR REPORT
Dubai Government Human Resources
Department
April 2025
4 Content Developments were made for DGHR
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 502,400
*Arabic Total Value of Spend 1:4 AED 2,009,600
English Total AED 379,300
*English Total Value of Spend 1:4 AED 1,517,200
TOTAL AED 3,526,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
