Page 14 - MBRF PR REPORT - AUGUST 2025

Press Release

MBRF launches Knowledge Lounge in Egypt to inspire

Arab readers

Enhancing the initiative’s role in creating a knowledge impact

21 August 2025- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF)

launched its Knowledge Lounge initiative in the Arab Republic of Egypt as part of its constant
efforts to instill a culture of quality reading in the Arabic language and nurture the youth’s

intellectual potential. The launch was held at the Bibliotheca Alexandrina, during a session
moderated by writer Said Mahmoud and attended by prominent literary and cultural figures.

His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The launch of the Knowledge
Lounge in Egypt marks a significant milestone in MBRF’s regional expansion strategy, which

aims to promote our projects across all Arab knowledge capitals. It further showcases our goal
to encourage reading among Arab youth, supporting them in broadening their prospects and

improving their expertise across various intellectual and knowledge fields. Furthermore, its
launch at the Bibliotheca Alexandrina aligns with our belief in the importance of this historical

monument, which serves as a beacon of science, knowledge, and creativity. The move
reiterates our commitment to developing and implementing initiatives that empower minds,

refine skills, and promote openness and knowledge dissemination.”

During the session, discussions were held on the history and expansion of the Knowledge

Lounge initiative since its launch, especially its key focus on supporting Arab authors and
literature. Furthermore, participants highlighted the success of the Knowledge Lounge in

Canada, which boosted its impact and support for Arab writers by encouraging Arabic reading
among expatriate communities.

The discussions highlighted the initiative’s entry into Egypt, where it will follow the same
steps. It will focus on spotlighting Egyptian authors and enhancing readership within its

sustainable framework. The initiative has also proven its success and continuity as a notable
reading club locally and internationally.