Page 3 - MBRF PR REPORT - AUGUST 2025
P. 3

PR REPORT



                                                       MBRF


                                                  August 2025




                    6 Press Releases were issued for MBRF
                    1 Statement was issued for MBRF

                    3 Content Developments were made for MBRF
                    The Press Releases were sent to all local, Pan Arab English and Arabic publications.




                    TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                              5,158,500

                     *Arabic Total Value of Spend 1:6                     AED                          30,951,000

                     English Total                                                       AED                            1,770,600

                     *English Total Value of Spend 1:6                    AED                          10,623,600

                     TOTAL                                                AED                          41,574,600

                    Total Arabic Media Reach                                                        1,789,056

                    Total English Media Reach                                                                487,769

                    Total No. of Arabic Coverage                                                                     315

                    Total No. of English Coverage                                                                      99

                    *This calculation is based on the principle that editorials have six times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is six times more than paid-for advertising.
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