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8/25/25, 9:47 AM MBRF Launches Knowledge Lounge in Egypt to Promote Arabic Reading – Exquisite Goods
MBRF Launches Knowledge Lounge in Egypt to Promote
Arabic Reading
written by Daily Times August 23, 2025 0 comment
By Staff Reporter
The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has launched its Knowledge
Lounge initiative in Egypt, expanding its efforts to nurture a culture of Arabic reading and support youth
intellectual growth.
The launch took place at the Bibliotheca Alexandrina during a session moderated by writer Said Mahmoud,
with leading literary and cultural figures in attendance.
Jamal bin Huwaireb, CEO of MBRF, described the step as a milestone in the foundation’s regional
expansion, noting its goal of encouraging Arab youth to broaden their knowledge and expertise. He
highlighted the importance of hosting the launch at the historic Bibliotheca Alexandrina, calling it a “beacon of
science, knowledge, and creativity.”
The session reviewed the initiative’s progress since its inception, including its success in Canada where it
boosted Arabic reading among expatriate communities and supported Arab writers.
In Egypt, the Knowledge Lounge will spotlight local authors, strengthen readership, and operate within a
sustainable framework to promote literary engagement.
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