Page 3 - FUGRO PR REPORT - APRIL 2025
P. 3
PR REPORT
FUGRO
April 2025
1 Press Release was issued for Fugro
3 Content Developments were made for Fugro
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 164,000
*Arabic Total Value of Spend 1:4 AED 656,000
E n g l i s h T o t a l A E D 150,200
*English Total Value of Spend 1:4 AED 600,800
TOTAL AED 1,256,800
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
