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8/7/25, 9:43 AM Union Properties’ ServeU acquires House Keeping in Dhs100m deal
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Union Properties’ ServeU acquires House Keeping in Dhs100m deal

The acquisition significantly strengthens ServeU’s market position as one of the UAE’s most trusted FM service providers

BY RAJIV PILLAI FOLLOW US
AUGUST 6, 2025

Image: Pexels

Union Properties , through its facilities management subsidiary ServeU , has announced the acquisition of House
Keeping and House Keeping Domestic Workers, including their subsidiary, in a strategic deal valued at Dhs100m.
The acquisition significantly strengthens ServeU’s market position as one of the UAE’s most trusted FM service
providers. With a workforce exceeding 8,900 employees, ServeU manages a diverse portfolio that includes
residential communities, commercial buildings, government facilities, and hospitality assets across the country. The
company continues to invest in innovation, sustainability, and operational excellence to meet the evolving needs of
its clients.
“This acquisition represents a pivotal step in advancing our long-term growth agenda,” said Eng. Amer Khansaheb,
chief executive officer and board member of Union Properties. “Integrating a leading manpower and domestic
workforce provider into our portfolio not only strengthens ServeU’s operational breadth, but also reinforces our
commitment to delivering integrated, people-centric solutions that meet the evolving demands of our clients across
sectors.”

House Keeping, currently the second-largest provider in its segment in the UAE, brings with it a strong client
network, proven operational track record, and extensive sector expertise. The company’s specialized workforce
includes 136 active housekeeping professionals and approximately 8,700 domestic workers. In FY2024, House
Keeping (LLC) reported revenues of Dhs221.1m and an EBITDA of Dhs21.4m—figures that align with ServeU’s
strategic focus on value creation, service quality, operational efficiency, and workforce development.
As part of the deal, House Keeping and its affiliated companies will continue to operate under their existing brand
identities but will be fully owned and strategically directed by ServeU. The acquisition is expected to positively impact
ServeU’s financial performance starting August 2025, contributing an estimated 23 per cent to revenue and

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