Page 3 - FDF PR REPORT - MAY 2024 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
May 2024
4 Press Releases were issued for Family Development Foundation (FDF)
1 Statement was issued for Family Development Foundation (FDF)
1 Media Invite was made for Family Development Foundation (FDF)
2 Articles were issued for Family Development Foundation (FDF)
2 Social Media contents were made for Family Development Foundation (FDF)
25 Interviews were conducted for Family Development Foundation (FDF)
25 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 173
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 2,371,100
*Arabic Total Value of Spend 1:4 AED 9,484,400
English Total AED 753,100
*English Total Value of Spend 1:4 AED 3,012,400
TOTAL AED 12,496,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
