Page 13 - MBRF PR REPORT - December 2023

Press Release

President and Prime Minister of the UAE and Ruler of Dubai, who highlighted that a nation
that reads gives birth to a generation that inherits the values of good, tolerance, and

moderation and faces challenges with hope and perseverance. The MBRF is delighted to utilize

World Arabic Language Day to underscore the remarkable efforts and initiatives based on its
belief in the significance of the Arabic language and the necessity to boost its presence in

society. The launch of the ‘My Family is Reading’ and ‘Bil Arabi’ initiatives on the sidelines of
this event underlines the MBRF’s commitment to supporting and protecting the Arabic

language and promoting its usage.”

Furthermore, Her Excellency Hessa Rasheed, Acting Executive Director of Education
Development Sector, Emirates Schools Establishment (ESE), pointed out that ESE is dedicated

to creating a generation of readers equipped with science and knowledge and instilling an

interest in reading among students as part of its educational policies. It also seeks to
collaborate with various strategic partners to implement activities that encourage a cultural

movement among all members in the realm of education. She also appreciated the MBRF’s
initiative, which enriches the school library at the Zayed Educational Complex with a vast

collection of renowned books that help boost the knowledge of both students and parents
alike.

The ‘My Family is Reading’ initiative is a knowledge project focusing on encouraging reading

culture and elevating knowledge status in the UAE by distributing popular books to families.

The ESE’s involvement with this project, which focuses on youth, has helped spread the
benefits and provide targeted families with seamless access to these packages, thereby

expanding the project base to include every family.

Currently, over 35 government and private entities have collaborated with the initiative, and it
has benefited 50,000 Emirati families. In addition to raising children’s and youths’ awareness,

under the MBRF’s conviction that families are the center of society and need to receive
knowledge support, the initiative further aims to offer packages that are appropriate to all

family members and motivate them to read.

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For further information, please contact:

Orient Planet Group (OPG)