Page 3 - MBRF PR REPORT - December 2023
P. 3
PR REPORT
MBRF
December 2023
7 Press Releases were issued for MBRF
2 Statements were issued for MBRF
1 Speech was made for MBRF
4 Content Developments were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,295,200
*Arabic Total Value of Spend 1:4 AED 9,180,800
English Total AED 608,600
*English Total Value of Spend 1:4 AED 2,434,400
TOTAL AED 11,615,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
