Page 31 - MBRF PR REPORT - December 2023

12/25/23, 1:37 PM MBRF distributes packages of books under “My Family is Reading” initiative - mid-east.info
following the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President
and Prime Minister of the UAE and Ruler of Dubai, who highlighted that a nation that reads

gives birth to a generation that inherits the values of good, tolerance, and moderation and
faces challenges with hope and perseverance. The MBRF is delighted to utilize World Arabic

Language Day to underscore the remarkable efforts and initiatives based on its belief in the
significance of the Arabic language and the necessity to boost its presence in society. The
launch of the ‘My Family is Reading’ and ‘Bil Arabi’ initiatives on the sidelines of this event

underlines the MBRF’s commitment to supporting and protecting the Arabic language and
promoting its usage.”

Furthermore, Her Excellency Hessa Rasheed, Acting Executive Director of Education

Development Sector, Emirates Schools Establishment (ESE), pointed out that ESE is dedicated
to creating a generation of readers equipped with science and knowledge and instilling an

interest in reading among students as part of its educational policies. It also seeks to
collaborate with various strategic partners to implement activities that encourage a cultural
movement among all members in the realm of education. She also appreciated the MBRF’s

initiative, which enriches the school library at the Zayed Educational Complex with a vast

collection of renowned books that help boost the knowledge of both students and parents alike.

The ‘My Family is Reading’ initiative is a knowledge project focusing on encouraging reading

culture and elevating knowledge status in the UAE by distributing popular books to families.
The ESE’s involvement with this project, which focuses on youth, has helped spread the

benefits and provide targeted families with seamless access to these packages, thereby
expanding the project base to include every family.

Currently, over 35 government and private entities have collaborated with the initiative, and it
has benefited 50,000 Emirati families. In addition to raising children’s and youths’ awareness,

under the MBRF’s conviction that families are the center of society and need to receive
knowledge support, the initiative further aims to offer packages that are appropriate to all

family members and motivate them to read.

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