Page 46 - MBRF PR REPORT - December 2023

12/25/23, 1:42 PM MBRF Distributes Packages Of Books Under“My Family Is Reading” Initiative | MENAFN.COM

Furthermore, Her Excellency Hessa Rasheed, Acting Executive Director of Education

Development Sector, Emirates Schools Establishment (ESE), pointed out that ESE is
dedicated to creating a generation of readers equipped with science and knowledge and
instilling an interest in reading among students as part of its educational policies. It also seeks

to collaborate with various strategic partners to implement activities that encourage a cultural

movement among all members in the realm of education. She also appreciated the MBRF's
initiative, which enriches the school library at the Zayed Educational Complex with a vast
collection of renowned books that help boost the knowledge of both students and parents

alike.

The 'My Family is Reading' initiative is a knowledge project focusing on encouraging reading
culture and elevating knowledge status in the UAE by distributing popular books to families.

The ESE's involvement with this project, which focuses on youth, has helped spread the
benefits and provide targeted families with seamless access to these packages, thereby

expanding the project base to include every family.

Currently, over 35 government and private entities have collaborated with the initiative, and it
has benefited 50,000 Emirati families. In addition to raising children's and youths' awareness,

under the MBRF's conviction that families are the center of society and need to receive
knowledge support, the initiative further aims to offer packages that are appropriate to all

family members and motivate them to read.

MENAFN23122023005446012082ID1107651845

https://menafn.com/1107651845/MBRF-Distributes-Packages-Of-Books-UnderMy-Family-Is-Reading-Initiative 3/3