Page 4 - International SOS PR Report August 2024
P. 4
PR REPORT
International SOS
August 2024
1 Press Release was issued for International SOS
1 Interview was conducted for International SOS
The Press Release was sent to all local, Pan Arab , GCC, KSA English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN USD.
A r a b i c T o t a l U S D 72,221
*Arabic Total Value of Spend 1:4 USD 288,884
English Total USD 67,944
*English Total Value of Spend 1:4 USD 271,776
TOTAL USD 560,660
Total Arabic Media Reach 7,948,876
Total English Media Reach 1,522,769
Total No. of Coverage 32
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
