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Press Release
In collaboration with Abu Dhabi Public Health Centre
Family Development Foundation organises interactive ‘Sustainable Integration
and Partnerships Forum’ session
Abu Dhabi, June 21, 2024: The Family Development Foundation (FDF) collaborated with the Abu
Dhabi Public Health Centre to conduct an interactive session titled ‘Sustainable Integration and
Partnerships Forum’ under the social media campaign ‘Kindness and Mercy’. The campaign reflects
the vision and guidance of H.H. Sheikha Fatima bint Mubarak, ‘Mother of the Nation’, Chairwoman
of the General Women's Union, President of the Supreme Council for Motherhood and Childhood,
and Supreme Chairwoman of FDF, to motivate the youth to marry, as well as support their fellow
countrymen in overcoming challenges to realise their family aspirations.
During this session, H.E. Maryam Mohammed Al Rumaithi, Director General of FDF, delivered a
welcome speech, lauding H.H Sheikha Fatima bint Mubarak's long-standing efforts as ‘Mother of
the Nation’, to advance the campaign, as well as her exemplary guidance and efforts in preserving
Arabic and Islamic traditions. H.E. also discussed how contemporary marital challenges can be
tackled by keeping pace with the ever-evolving changes and developments faced by a society. H.E
Al Rumaithi further illustrated this by underscoring Her Highness’s enduring commitment to
nurturing happiness within families, while strengthening them to uplift the members’ quality of life.
Her Excellency commended the contributions and constructive participation of Abu Dhabi Health
Authority, during the dialogue session entitled ‘Sustainable Integration and Partnerships Forum’.
The session also delved into key societal elements that support family stability and community
cohesion, impelled by noble aspirations that reflect positively on family, society and country.
H.E Al Rumaithi said: The campaign titled ‘Kindness and Mercy’ aims to nurture a positive attitude
towards marriage among youth. We aim to encourage and support them in creating safe and stable
families, while actively changing social attitudes and customs that negatively impact marital
harmony. It also propagates a culture centred around the willingness to marry and commit to a
suitable life partner. The campaign is based on surveys that FDF conducted to gauge the youth’s
views on marriage.”