Page 3 - GETEX PR Report - April 2024
P. 3

MEDIA MONITORING REPORT
                                                      (April 2024)




                                                      GETEX



               1 Press Release was issued for GETEX.
               5 Interviews were conducted for GETEX.
               1 Media invite was issued for GETEX.

               TOTAL VALUE  -  ARABIC &  ENGLISH PRESS  RELEASES IN UAE
               AED.

               Arabic Total                                              AED             367,100

               *Arabic Total Value of Spend 1:4                          AED             1,468,400

                English Total                                            AED             443,000

               *English Total Value of Spend 1:4                         AED             1,772,000

                TOTAL                                                    AED             3,240,400


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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