Page 3 - GETEX PR Report - April 2024
P. 3
MEDIA MONITORING REPORT
(April 2024)
GETEX
1 Press Release was issued for GETEX.
5 Interviews were conducted for GETEX.
1 Media invite was issued for GETEX.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 367,100
*Arabic Total Value of Spend 1:4 AED 1,468,400
English Total AED 443,000
*English Total Value of Spend 1:4 AED 1,772,000
TOTAL AED 3,240,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
