Page 121 - KFED PR REPORT - SEPTEMBER 2025

9/4/25, 1:34 PM Khalifa Fund-backed Emirati brands blend innovation, heritage, sustainability at ADIHEX - Aletihad News Center

With the support of the Khalifa Fund, ANETIK is able to reach a larger audience and connect with customers from the

UAE and the Gulf, he added. “This was a turning point in our market expansion.”

“Our ambition is for ANETIK to be one of the leading Emirati brands across the Gulf and Middle East. We want to
support the economy by creating jobs and empowering Emirati youth in design, management, and marketing,” Al

Abdullah said.

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