Page 3 - UNION PROPERTIES GENERAL REPORT - JUNE 2024
P. 3
PR REPORT
Union Properties
June 2024
2 Content Development were made for Union Properties
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,946,100
*Arabic Total Value of Spend 1:4 AED 7,784,400
English Total AED 50,600
*English Total Value of Spend 1:4 AED 202,400
TOTAL AED 7,986,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
