Page 14 - Centena Group PR Report - May 2024

Centena expands its educational ‘AtlabShoponline’ to KSA. - Free Online Library

Centena expands its educational ‘AtlabShoponline’ to

KSA.

Link/Page Citation
The launch of AtlabShoponline

Centena Group, a UAE-based leading player in the field of science, engineering, education, and technology solutions, has
unveiled its innovative educational eCommerce platform – ‘AtlabShoponline’ – in Saudi Arabia.

This expansion, made under its subsidiary ATLAB, represents a major step forward in Centena Group’s commitment to
improving educational possibilities in the Middle East. The group’s move is in accordance with the kingdom’s Vision 2030,
which aims to establish the country as a leader in offering and enhancing opportunities for all through exceptional
education, training, and various employment initiatives as well as services in fields such as health, housing entertainment.

ATLAB, the educational solutions division of Centena Group, is leading the charge in shaping the future of education in
the Middle East. Building on the platform’s success in the UAE, ATLAB will provide teachers and students in Saudi Arabia
with access to state-of-the-art resources in fields such as artificial intelligence (AI), STEAM, coding, robotics, and
sustainability by utilising its expertise and partnerships with leading global brands, including LEGO, KUBO, Tello Drones,
and Sphero.

Seamless access

Sanjay Raghunath, Chairman and Managing Director of Centena Group, said: “This is an exciting time for us as we further
solidify our presence in the Middle East with the introduction of our new educational eCommerce platform in the KSA. It
represents a significant step forward in our goal of providing seamless access to education for everyone through our
subsidiary ATLAB.

“As a group, we are dedicated to advancing sustainable growth and development for companies and communities within
the Middle East and beyond, as well as reshaping the future and transforming lives through innovation and technology. In
order to better serve society, we are constantly striving to invest in and provide technological innovations, applications,
and solutions.”

AtlabShoponline has garnered significant interest from parents, educational institutions, and schools in the UAE,
indicating the region’s rising need for high-quality educational resources. In keeping with the objectives of KSA’s Vision
2030 to develop the nation into a knowledge-based economy, the platform will offer its extensive selection of products and
services in the country.

Positive response

AtlabShoponline has received a resoundingly positive response, leading to an increase in demand from both institutions
and parents. Notably, 80% to 90% of FIRST LEGO League (FLL) kits are purchased through AtlabShoponline, making it a
preferred destination to get resources for such educational competitions.

Nilesh Korgaonkar, CEO of ATLAB, said: “Beyond conventional eCommerce platforms, AtlabShoponline is launching a
customised approach for easy access to educational resources in KSA for an engaging learning experience. Backed by a
team of educational experts, ATLAB works with schools to successfully incorporate new ideas into their courses. The GCC
region is evolving and diversifying as a knowledge-based economy to create more private sector jobs for a young and
growing population. Aligning to this development and to boost employment and economy, ATLAB provides STEAM based

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