Page 22 - Centena Group PR Report - May 2024

Centena Group strengthens its presence and expands its educational eCommerce platform ‘AtlabShoponline’ to KSA - Biz Today
ATLAB, the educational solutions division of Centena Group, is leading the charge in shaping the
future of education in the Middle East. Building on the platform’s success in the UAE, ATLAB will
provide teachers and students in Saudi Arabia with access to state-of-the-art resources in fields

such as artificial intelligence (AI), STEAM, coding, robotics, and sustainability by utilising its
expertise and partnerships with leading global brands, including LEGO, KUBO, Tello Drones, and

Sphero.

Sanjay Raghunath, Chairman and Managing Director of Centena Group, said: “This is an exciting

time for us as we further solidify our presence in the Middle East with the introduction of our
new educational eCommerce platform in the KSA. It represents a significant step forward in our
goal of providing seamless access to education for everyone through our subsidiary ATLAB. As a

group, we are dedicated to advancing sustainable growth and development for companies and
communities within the Middle East and beyond, as well as reshaping the future and
transforming lives through innovation and technology. In order to better serve society, we are

constantly striving to invest in and provide technological innovations, applications, and
solutions.”

AtlabShoponline has garnered significant interest from parents, educational institutions, and
schools in the UAE, indicating the region’s rising need for high-quality educational resources. In
keeping with the objectives of KSA’s Vision 2030 to develop the nation into a knowledge-based

economy, the platform will offer its extensive selection of products and services in the country.
AtlabShoponline has received a resoundingly positive response, leading to an increase in
demand from both institutions and parents. Notably, 80 to 90 per cent of FIRST LEGO League

(FLL) kits are purchased through AtlabShoponline, making it a preferred destination to get
resources for such educational competitions.

Nilesh Korgaonkar, CEO of ATLAB, said: “Beyond conventional eCommerce platforms,
AtlabShoponline is launching a customized approach for easy access to educational resources in
KSA for an engaging learning experience. Backed by a team of educational experts, ATLAB

works with schools to successfully incorporate new ideas into their courses. The GCC region is
evolving and diversifying as a knowledge-based economy to create more private sector jobs for
a young and growing population. Aligning to this development and to boost employment and

economy, ATLAB provides STEAM based education experiences that encourage students’
creativity, innovation, and critical thinking abilities as a STEAM.org accredited organization.”

The Centena Group remains unwavering in its commitment to assisting customers in every
stage of their educational journey. The group has a team in the field that can assist customers
throughout their journey. It has further forged partnerships with various leading global

companies in this domain to offer the right and best solutions and resources, tailoring them to
the specific needs of customers in the region.

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