Page 3 - Centena Group PR Report - May 2024
P. 3
MEDIA MONITORING REPORT
(May 2024)
Centena Group
1 Press Release was issued for Centena Group
2 Interviews were issued for Centena Group
1 PR Plan was issued for Centena Group
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 275,900
*Arabic Total Value of Spend 1:4 AED 1,103,600
English Total AED 333,400
*English Total Value of Spend 1:4 AED 1,321,600
TOTAL AED 2,452,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
