Page 55 - Centena Group PR Report - May 2024

Centena Group strengthens its presence and expands its educational eCommerce platform ‘AtlabShoponline’ to KSA | UAE Ne…
sustainability by u lising its exper se and partnerships with leading
global brands, including LEGO, KUBO, Tello Drones, and Sphero.

Sanjay Raghunath, Chairman and Managing Director of Centena Group,
said: “This is an exci ng me for us as we further solidify our presence in
the Middle East with the introduc on of our new educa onal
eCommerce pla orm in the KSA. It represents a significant step forward
in our goal of providing seamless access to educa on for everyone
through our subsidiary ATLAB. As a group, we are dedicated to advancing
sustainable growth and development for companies and communi es
within the Middle East and beyond, as well as reshaping the future and
transforming lives through innova on and technology. In order to be er
serve society, we are constantly striving to invest in and provide
technological innova ons, applica ons, and solu ons.”

AtlabShoponline has garnered significant interest from parents,
educa onal ins tu ons, and schools in the UAE, indica ng the region’s
rising need for high-quality educa onal resources. In keeping with the
objec ves of KSA’s Vision 2030 to develop the na on into a knowledge-
based economy, the pla orm will offer its extensive selec on of products
and services in the country. AtlabShoponline has received a resoundingly
posi ve response, leading to an increase in demand from both
ins tu ons and parents. Notably, 80 to 90 per cent of FIRST LEGO League
(FLL) kits are purchased through AtlabShoponline, making it a preferred
des na on to get resources for such educa onal compe ons.

Nilesh Korgaonkar, CEO of ATLAB, said: “Beyond conven onal
eCommerce pla orms, AtlabShoponline is launching a customized
approach for easy access to educa onal resources in KSA for an engaging
learning experience. Backed by a team of educa onal experts, ATLAB
works with schools to successfully incorporate new ideas into their
courses. The GCC region is evolving and diversifying as a knowledge-
based economy to create more private sector jobs for a young and
growing popula on. Aligning to this development and to boost
employment and economy, ATLAB provides STEAM based educa on
experiences that encourage students’ crea vity, innova on, and cri cal
thinking abili es as a STEAM.org accredited organiza on.”

The Centena Group remains unwavering in its commitment to assis ng
customers in every stage of their educa onal journey. The group has a
team in the field that can assist customers throughout their journey. It
has further forged partnerships with various leading global

companies in this domain to offer the right and best solu ons and
resources, tailoring them to the specific needs of customers in the
region.

With a group of professionals and alliances with renowned companies,
Centena Group ensures the provision of tailored resources and solu ons,
all of which effec vely meets customers’ unique demands. ATLAB
Shoponline’s debut in the KSA market is expected to strengthen Centena
Group’s standing as the region’s pioneer in technological solu ons and
educa onal innova on.

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