Page 3 - GAS PR REPORT - March 2024
P. 3
PR REPORT
General Authority of Sports
March 2024
2 Press Releases were issued for the General Authority of Sports
5 Statements were issued for the General Authority of Sports
4 Speeches were issued for the General Authority of Sports
1 Media Invite was sent for the General Authority of Sports
10 Content Developments were made for the General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
Arabic Total AED 446,200
*Arabic Total Value of Spend 1:4 AED 1,784,800
TOTAL AED 1,784,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
