Page 3 - ANDALUSIA PR REORT - DECEMBER 2023
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PR REPORT
‘Andalusia: History and Civilization’ Initiative
December 2023
2 Press Releases were issued for ‘Andalusia: History and Civilization’ Initiative
1 Media Invite was circulated for ‘Andalusia: History and Civilization’ Initiative
1 Interview was secured for ‘Andalusia: History and Civilization’ Initiative
3 Content Development were made for ‘Andalusia: History and Civilization’ Initiative
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC MEDIA COVERAGE IN AED.
Arabic Total AED 657,100
*Arabic Total Value of Spend 1:4 AED 2,628,400
English Total AED 287,500
*English Total Value of Spend 1:4 AED 1,150,000
TOTAL AED 3,778,400
Arabic Clippings 75
English Clippings 17
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
