Page 3 - MBRF International Part 2 - September 2024
P. 3
PR REPORT
MBRF
September 2024
9 Press Releases were issued for MBRF
1 Statement was issued for MBRF
7 Interviews were conducted for MBRF
13 Content Developments were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 7,568,800
*Arabic Total Value of Spend 1:4 AED 30,275,200
English Total AED 9,248,500
*English Total Value of Spend 1:4 AED 36,994,000
TOTAL AED 67,269,200
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
