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( : ETL Systems Ltd ) "ةدوﺪﺤﻤﻟا ﺰﻤﺘﺴﻴﺳ .لإ .ﻲ ﺗ .يإ" ﺔﻛﺮﺸﻟ يﺬﻴﻔﻨﺘﻟا ﺲﻴﺋﺮﻟا ،ﻲ ﻧود ﻦﻔﻴﻛ لﺎﻗ ،ﻪﺒﻧﺎﺟ ﻦﻣ
رﻮﻄﺗو ،ًﺎﻴﻤﻟﺎﻋ لﺎﺼﺗﻻا تﺎﺒﻠﻄﺘﻣ ﻲﻣﺎﻨﺗ ﻊﻣ ﺔﻐﻟﺎﺑ ً ﺔﻴﻤﻫأ ﺔﻴﺋﺎﻀﻔﻟاو ﺔﻴﺿرﻷا تﺎﻜﺒﺸﻟا ﻦﻴﺑ ﻞﻣﺎﻜﺘﻟا ﺐﺴﺘﻜ " ﻳ
ﺰﻳﺰﻌﺗ ﻲ ﻓ يرﻮﺤﻣ ٍ روﺪ ﺑ ﺔﻛﺮﺸﻟا ﻪﺗرﻮﻃ يﺬﻟا GENUS DIGITAL مﺎﻈﻧ ﻊﻠﻄﻀﻳو .ﺔﻴﻛﺬﻟا ﺔﻴﻋﺎﻨﻄﺻﻻا رﺎﻤﻗﻷا تﺎﻧﺎﻜﻣإ
ﻰ ﻟإ ةﺮﻜﺘﺒﻤﻟا ﺔﻴﺠﻬﻨﻤﻟا هﺬﻫ ﻲﻀﻔﺗو .ردﺎﺼﻤﻟا ﻒَﻠَﺘﺨ ُ ﻣ ﻦﻣ ﺔﻴﻠﺛﺎﻤﺘﻟا تارﺎﺷﻹا ﻦﻴﺑ ةءﺎﻔﻜﺑ ﻊﻤﺠ ﻟا ﺮﺒﻋ ،رﻮﻄﺘﻟا اﺬﻫ
ﺔﻴﻤﻗﺮﻟا ﺔﻴﺘﺤﺘﻟا ﺔﻴﻨﺒﻟا ﻦﻤﺿ ﺔﻳﻮﻳداﺮﻟا تاددﺮﺘﻠﻟ ﺔﻳﺪﻴﻠﻘﺘﻟا تﺎﻣﻮﻈﻨﻤﻟا جﺎﻣدإو ،تارﺎﺷﻹا ﻞﻘﻧ ﺔﺳﻼﺳ نﺎﻤﺿ
رﺎﻤﻗﻷا ﻰ ﻟإ ﺔﻴﺿرﻷا تﺎﻄﺤﻤﻟا ﻦﻣ لﺎﺳرﻹا ﻞﺳﻼﺴﻟ لﻮﻠﺤﻟا ﻦﻣ ﺔﻠﻣﺎﺷ ً ﺔﻋﻮﻤﺠﻣ (.لإ .ﻲ ﺗ .يإ) ﺔﻛﺮﺷ ﺢﻴﺘﺗو .ﺔﺜﻳﺪﺤﻟا
نﻮﻛرﺎﺸﻤﻟا ﻦﻜﻤﺘﻴﺳو .مدﻮﻤﻟا ةﺰﻬﺟأ ﻰ ﻟإ ﻲ ﺋاﻮﻬﻟا ةﺰﻬﺟأ ﻦﻣ ،تﺎﻣﻮﻈﻨﻤﻟا ﺮﺻﺎﻨﻋ ﺔﻓﺎﻛ ﻲﻄﻐﺗ ،ﺲﻜﻌﻟﺎﺑو ﺔﻴﻋﺎﻨﻄﺻﻻا
ﺔﻳﻮﻳداﺮﻟا تاددﺮﺘﻠﻟ ﺔﻴﺼﺼﺨﺘﻟا ﺎﻨﻟﻮﻠﺣ فﺎﺸﻜﺘﺳا و ، تارﻮﻄﺘﻟا هﺬﻫ ﻰﻠﻋ ﺐﺜﻛ ﻦﻋ ف ﺮﻌﺘﻟا ﻦﻣ " 2024 تﺎﺴﺑﺎﻛ" ﻲ ﻓ
".ﺔﻴﺿرﻷا ﺮﺻﺎﻨﻌﻠﻟ
ُ
ىﻮﺘﺴﻣ ﻰﻠﻋ ﻊ ّ ﻤﺠﺗ ﺮﺒﻛﺄﻛ ﻪﺘﻧﺎﻜﻣ ﺦﻴﺳﺮﺗ ﻲ ﻓ ًﺎﻣُﺪﻗ ﻲﻀﻤﻴﻟ ،ﺔﻘﺑﺎﺴﻟا ﻪﺗارود حﺎﺠﻧ ﻰﻠﻋ ءﺎﻨﺒﻟا " 2024 تﺎﺴﺑﺎﻛ" ﻞﺻاﻮﻳ
،تﺎﻋﺎﻄﻘﻟا هﺬﻫ ﻞﺒﻘﺘﺴﻣ ﻢﻴﻤﺼ ﺘﻟ ً ﺔﺼﻨﻣ ثﺪﺤﻟا ﻞ ّﻜﺸﻳو . ﺔﻴﻋﺎﻨﻄﺻﻻا رﺎﻤﻗﻷاو ﺚﺒﻟاو مﻼﻋﻹا تﺎﻋﺎﻄﻘﻟ ﺔﻘﻄﻨﻤﻟا
.ًﺎﺛﺪﺤﺘﻣ 150 و ﺔﻟود 120 و ﺔﺿرﺎﻋ ﺔﻛﺮﺷ 450 ﻦﻣ ﺮﺜﻛأ ﺔﻛرﺎﺸﻣ ﺐﻄﻘﺘﺴﻳ ﺚﻴﺣ
- ﻰﻬﺘﻧا -
i https://www.pwc.com/gx/en/issues/analytics/assets/pwc-ai-analysis-sizing-the-prize-report.pdf
ii https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-ai-media-entertainment-
market-report
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