Page 127 - CABSAT PR REPORT - MAY 2024

5/24/24, 1:22 PM CABSAT 2024 Successfully Concludes With Several New Announcements, Partnerships, And MoUs In media, Entertainment, And…
moment clips, and rule-based compilations within the editing interface. Furthermore,
we unveiled the product map of our ground-breaking generative AI graphics platform,
which uses code-based design systems and AI to automate data-driven graphics

workflows across digital media assets.”

Pavel Potužák, CEO, Aveco, commented: "We are delighted to have participated and
introduced our new revolutionary product – ASTRA Media Factory– at CABSAT 2024.

This innovative product has already won this year's Best of Show 2024 award at NAB
in the TV tech category. ASTRA Media Factory is a single platform with three
dimensions, with the first dimension referring to the suite of services, covering the

whole lifecycle of assets, automating studio production, management, playout, and
distribution. The second dimension is the environment, which refers to its ability to

function in any combination of On-Prem, Remote, and Multi-Cloud. Integration is the
third dimension, with a vast library of integrated third-party products available from
Aveco. In all three dimensions, ASTRA Media Factory offers a unified user experience

and expands unified workflows. It also enables media organisations to leverage on-
prem technology investments and seamlessly expand to the cloud. The three-

dimensional flexibility allows ASTRA Media Factory to get very close to the dreams of
the customers, which further increased its popularity among visitors at this year’s
CABSAT."

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This year's landmark 30 edition also features demonstrations of technology that
attendees were able to interact with. A big hit with visitors and exhibitors alike, the
GlamBot, a high-speed camera attached to a robotic arm that is designed to snap
dynamic images in a mirrored tunnel gave the conference a sense of Hollywood

glamour and created covetable moments to share on social media.

This year's edition CABSAT also enjoyed its own red carpet experience at
theBroadcastProME Manufacturer Awards, which recognised firms for their products

that make a difference in the region's broadcast sector, with the team picking up a
plaque for their contributions.

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