Page 163 - CABSAT PR REPORT - MAY 2024

5/23/24, 11:09 AM PRESSR: Second day of CABSAT 2024 continues to reveal transformative trends and innovations within media and entertainme…
Likewise, the Content Congress continued on day two of CABSAT

2024, to bring together professionals from the media, broadcast,

and technology spaces to explore trends and ideas that will

influence how individuals create, connect, and monetise the content

lifecycle. The session enabled participants to stay current on the

advancements within the changing media landscape, understand

cross-border and regional collaboration, as well as leverage the

growing content creation economy for new opportunities.

Grass Valley, a pioneer in live production solutions, announced that

Saudi Arabia-based Arabsat - a major global satellite operator that

delivers over 700 TV and radio channels to more than 80 countries -

has chosen its AMPP SaaS platform as the foundation for a new

three-tiered suite of broadcast transmission services.

The new services are based on Playout X, an AMPP-based SaaS

solution that will enable Arabsat customers to broadcast quality

signals in a much more flexible and efficient way.

This year, CABSAT is also launching exclusive Brand Ambassador

programme that is open to exceptional business leaders. This

distinguished group of experts will shape the media and

entertainment landscape, initiate high-level conversations between

key partners, and help drive opportunities that support the MENA

region becoming a coveted destination for the sector.

The selected ambassadors include: Sanjay Raina, Global Media and

Entertainment Executive; Manoj Mathew, Director of Studios and

Events at Dubai Studios, Dubai Media; Kabir Khan, Film Director;

https://www.tradingview.com/news/reuters.com,2024-05-22:newsml_Zaw2BX9nd:0-pressr-second-day-of-cabsat-2024-continues-to-reveal-transforma… 4/6