Page 270 - CABSAT PR REPORT - MAY 2024

With more than 450 exhibitors and over 18,000 expected visitors, CABSAT supports
this growth and offers a perfect setting for networking, career advancement, and
keeping current on the latest developments in the industry. This year’s event presents a
wide range of exhibitions and features that are designed to offer detailed insights into
the latest advancements in the media industry.

The Co-Production Salon at CABSAT is designed to be a dedicated meeting lounge that
will facilitate business opportunities to drive investments in Arabic content and attract
foreign film and TV projects to the MEASA. Participants at the Co-Production Salon can
explore opportunities in co-production in long-form entertainment content, co-funding
entertainment content, commissioning projects for OTT Originals, as well as other
content funding avenues such as brand integration, private investments, and much
more.

Last year's session successfully facilitated over 350 targeted co-production and content
partnership meetings, resulting in a significant number of deals in commissioning, co-
funding, and distribution, reaching USD 8 million in total investments tracked year to
date. With over 250 companies applying for admittance in the previous edition, this
year's session is expected to have greater reach among the MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from
the media, broadcast, and technology spaces to analyse trends and explore ideas that
will impact how individuals create, connect, and monetise the content lifecycle. This will
allow participants to keep pace with the changing media landscape, understand cross-
border and regional collaboration, and leverage the growing content creation economy
for new opportunities. In addition, the Virtual Production Studio demo will be available
exclusively at CABSAT 2024 and will provide filmmakers with guidance, tips, and best
practices for working with virtual sets in films, TV shows, commercials, and live events.

The demo will cover various topics related to virtual sets, including an overview of virtual
sets and how they work, benefits and limitations of using virtual sets in production, types
of virtual set software and hardware, and technical requirements for creating and
shooting on virtual sets among others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented,
“We are thrilled to participate in this year's CABSAT conference, where we will
showcase a wide range of product updates and advancements on the Grass Valley
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