Page 288 - CABSAT PR REPORT - MAY 2024

5/13/24, 10:39 AM 2024 CABSAT to highlight latest innovations in media and entertainment sectors
admittance in the previous edition, stakeholders in the MENA region expect this
year’s session to have greater reach.
The Content Congress, another key session, will gather professionals from the
media, broadcast, and technology spaces to analyze trends. Additionally, this will

also facilitate in exploring ideas that will impact how individuals create, connect,
and monetize the content lifecycle. This will allow participants to keep pace with
the changing media landscape, understand cross-border and regional

collaboration. Furthermore, this will allow them to leverage the growing content
creation economy for new opportunities.
In addition, the Virtual Production Studio demo will be available exclusively at
CABSAT 2024. It will provide filmmakers with guidance, tips, and best practices for

working with virtual sets in films, TV shows, commercials, and live events. The
demo will cover various topics related to virtual sets. Namely, an overview of
virtual sets and how they work, benefits and limitations of using virtual sets in

production. Moreover, it will include types of virtual set software and hardware,
and technical requirements for creating and shooting on virtual sets among others.

Empowering Innovation and Collaboration: Grass Valley’s

Contribution and Dubai Studio City’s World-Class Facilities

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley,
commented, “We are thrilled to participate in this year’s CABSAT conference, where
we will showcase a wide range of product updates and advancements on the Grass
Valley booth. The conference provides an opportunity for us to affirm our

commitment to enhancing both hardware and software technologies, addressing
the growing demands in the region. Come and find out more about our award-
winning LDX 150, our top-of-the-line live broadcast camera, the award-winning
Maverik X, the leading adaptable software-based production switcher, Playout X,

Grass Valley’s AMPP SaaS platform, and how Grass Valley can assist you in meeting
all your production requirements.”
Visitors of the 30th edition of CABSAT will also have the opportunity to tour the

world-class facilities of Dubai Studio City. It is the region’s largest media,
entertainment, and broadcasting hub, and the Strategic Partner of CABSAT 2024.
Part of TECOM Group PJSC, Dubai Studio City strengthens Dubai’s cultural and
creative ecosystem by connecting global media talent with world-class

infrastructure, including the largest sound stages in the region, boutique studios,
backlots, sets, water tanks, production offices, recording studios, and much more.
The venues provide the perfect spot for filming blockbuster movies, and leading

Hollywood projects. These include ‘Vanguard’ and ‘Star Trek Beyond,’ developed at

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