Page 3 - CABSAT PR REPORT - MAY 2024
P. 3
PR REPORT
CABSAT
May 2024
4 Press Releases were issued for CABSAT
1 News Brief was issued for CABSAT
1 Media Invite was made for CABSAT
34 Interviews were conducted for CABSAT
7 Content Developments were made for CABSAT
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 3,865,100
*Arabic Total Value of Spend 1:4 AED 15,460,400
E n g l i s h T o t a l A E D 3,012,000
*English Total Value of Spend 1:4 AED 12,048,000
TOTAL AED 27,508,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
