Page 35 - CABSAT PR REPORT - MAY 2024

range of exhibitions and features that are designed to offer detailed insights into the latest
advancements in the media industry.

The Co-Production Salon at CABSAT is designed to be a dedicated meeting lounge that will

facilitate business opportunities to drive investments in Arabic content and attract foreign film
and TV projects to the MEASA. Participants at the Co-Production Salon can explore

opportunities in co-production in long-form entertainment content, co-funding entertainment
content, commissioning projects for OTT Originals, as well as other content funding avenues such

as brand integration, private investments, and much more.

Last year's session successfully facilitated over 350 targeted co-production and content

partnership meetings, resulting in a significant number of deals in commissioning, co-funding, and
distribution, reaching USD 8 million in total investments tracked year to date. With over 250

companies applying for admittance in the previous edition, this year's session is expected to have
greater reach among the MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from the media,

broadcast, and technology spaces to analyse trends and explore ideas that will impact how
individuals create, connect, and monetise the content lifecycle. This will allow participants to keep

pace with the changing media landscape, understand cross-border and regional collaboration, and
leverage the growing content creation economy for new opportunities. In addition, the Virtual

Production Studio demo will be available exclusively at CABSAT 2024 and will provide
filmmakers with guidance, tips, and best practices for working with virtual sets in films, TV shows,

commercials, and live events. The demo will cover various topics related to virtual sets, including
an overview of virtual sets and how they work, benefits and limitations of using virtual sets in

production, types of virtual set software and hardware, and technical requirements for creating

and shooting on virtual sets among others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented, “We

are thrilled to participate in this year's CABSAT conference, where we will showcase a wide range

of product updates and advancements on the Grass Valley booth. The conference provides an