Page 62 - CABSAT PR REPORT - MAY 2024

headed by Iqbal Haider, Co-Founder & CEO, iinfinity Media and Technologies, Mustafa
Hazam, Founder and CEO, Grambell, Olga Nayda, Co-founder and CEO, Glocal, along
with Naser Jahednia, CEO, Lichi Studios.

CABSAT 2024 served as the ideal stage to unveil the Magnifi platform’s most recent
enhancements, which showcases our commitment to advancing and transforming the
content landscape. These new improvements are slated to maximise efficiency and
creativity by providing companies with cutting-edge tools for immersive storytelling and
improved audience engagement. During the event, we introduced our Intuitive video
editor extension and announced our partnership with Adobe, which streamlines project
construction in Premiere Pro by providing instant access to Magnifi-indexed asset
libraries, key moment clips, and rule-based compilations within the editing interface.
Furthermore, we unveiled the product map of our ground-breaking generative AI
graphics platform, which uses code-based design systems and AI to automate data-
driven graphics workflows across digital media assets.
Ross Tanner, Senior Vice President-EMEA, Magnifi

We are delighted to have participated and introduced our new revolutionary product –
ASTRA Media Factory– at CABSAT 2024. This innovative product has already won this
year’s Best of Show 2024 award at NAB in the TV tech category. ASTRA Media Factory
is a single platform with three dimensions, with the first dimension referring to the suite
of services, covering the whole lifecycle of assets, automating studio production,
management, playout, and distribution.
The second dimension is the environment, which refers to its ability to function in any
combination of On-Prem, Remote, and Multi-Cloud. Integration is the third dimension,
with a vast library of integrated third-party products available from Aveco. In all three
dimensions, ASTRA Media Factory offers a unified user experience and expands
unified workflows. It also enables media organisations to leverage on-prem technology
investments and seamlessly expand to the cloud. The three-dimensional flexibility
allows ASTRA Media Factory to get very close to the dreams of the customers, which
further increased its popularity among visitors at this year’s CABSAT.
Pavel Potužák, CEO, Aveco

This year’s landmark 30th edition also features demonstrations of technology that
attendees were able to interact with. A big hit with visitors and exhibitors alike, the
GlamBot, a high-speed camera attached to a robotic arm that is designed to snap
dynamic images in a mirrored tunnel gave the conference a sense of Hollywood
glamour and created covetable moments to share on social media.

This year’s edition CABSAT also enjoyed its own red carpet experience at the
BroadcastProME Manufacturer Awards, which recognised firms for their products that
make a difference in the region’s broadcast sector, with the team picking up a plaque for
their contributions.

https://www.techafricanews.com/2024/05/24/cabsat-2024-concludes-with-record-turnout-and-
strategic-partnerships/