Page 70 - CABSAT PR REPORT - MAY 2024

5/27/24, 11:16 AM CABSAT 2024 successfully concludes with several new announcements, partnerships, and MoUs in media, entertainment, and s…
stage to unveil the Magnifi platform’s most recent enhancements, which showcases our
commitment to advancing and transforming the content landscape. These new improvements

are slated to maximise efficiency and creativity by providing companies with cutting-edge
tools for immersive storytelling and improved audience engagement. During the event, we

introduced our Intuitive video editor extension and announced our partnership with Adobe,
which streamlines project construction in Premiere Pro by providing instant access to Magnifi-
indexed asset libraries, key moment clips, and rule-based compilations within the editing

interface. Furthermore, we unveiled the product map of our ground-breaking generative AI

graphics platform, which uses code-based design systems and AI to automate data-driven
graphics workflows across digital media assets.”

Pavel Potužák, CEO, Aveco, commented: "We are delighted to have participated and
introduced our new revolutionary product – ASTRA Media Factory– at CABSAT 2024. This

innovative product has already won this year's Best of Show 2024 award at NAB in the TV
tech category. ASTRA Media Factory is a single platform with three dimensions, with the first

dimension referring to the suite of services, covering the whole lifecycle of assets, automating
studio production, management, playout, and distribution. The second dimension is the

environment, which refers to its ability to function in any combination of On-Prem, Remote,
and Multi-Cloud. Integration is the third dimension, with a vast library of integrated third-party
products available from Aveco. In all three dimensions, ASTRA Media Factory offers a unified

user experience and expands unified workflows. It also enables media organisations to
leverage on-prem technology investments and seamlessly expand to the cloud. The three-

dimensional flexibility allows ASTRA Media Factory to get very close to the dreams of the
customers, which further increased its popularity among visitors at this year’s CABSAT."

This year's landmark 30th edition also features demonstrations of technology that attendees

were able to interact with. A big hit with visitors and exhibitors alike, the GlamBot, a high-
speed camera attached to a robotic arm that is designed to snap dynamic images in a

mirrored tunnelgave the conference a sense of Hollywood glamour and created covetable
moments to share on social media.

This year's edition CABSAT also enjoyed its own red carpet experience at the
BroadcastProME Manufacturer Awards, which recognised firms for their products that make a

difference in the region's broadcast sector, with the team picking up a plaque for their
contributions.

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