Page 83 - CABSAT PR REPORT - MAY 2024
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5/24/24, 1:16 PM                                    CABSAT 2024 successfully concludes
        we specialise in developing software solutions for handling real-time graphics. CABSAT
        offered us an ideal platform to demonstrate our wealth of expertise in producing graphic

        content for TV shows and live broadcasts. We exhibited our advanced hardware and

        software, as well as designs and technical services, and expertise in implementing lower
        third, augmented reality, and virtual studios for television.”



        In addition, the final day of CABSAT 2024 featured a session titled ‘Meet The in 5

        Startups,’ presented by the enabling platform for entrepreneurs and startups, and headed
        by Iqbal Haider, Co-Founder & CEO, iinfinity media and technologies, Mustafa Hazam,

        Founder and CEO, Grambell, Olga Nayda, Co-founder and CEO, Glocal, along with Naser
        Jahednia, CEO, Lichi Studios,



        Ross Tanner, Senior Vice President-EMEA, Magnifi, said: “CABSAT 2024 served as

        the ideal stage to unveil the Magnifi platform’s most recent enhancements, which
        showcases our commitment to advancing and transforming the content landscape. These

        new improvements are slated to maximise efficiency and creativity by providing
        companies with cutting-edge tools for immersive storytelling and improved audience

        engagement. During the event, we introduced our Intuitive video editor extension and

        announced our partnership with Adobe, which streamlines project construction in
        Premiere Pro by providing instant access to Magnifi-indexed asset libraries, key moment

        clips, and rule-based compilations within the editing interface. Furthermore, we unveiled
        the product map of our ground-breaking generative AI graphics platform, which uses

        code-based design systems and AI to automate data-driven graphics workflows across
        digital media assets.”



        Pavel Potužák, CEO, Aveco, commented: "We are delighted to have participated and

        introduced our new revolutionary product – ASTRA Media Factory– at CABSAT 2024. This
        innovative product has already won this year's Best of Show 2024 award at NAB in the TV

        tech category. ASTRA Media Factory is a single platform with three dimensions, with the

        first dimension referring to the suite of services, covering the whole lifecycle of assets,
        automating studio production, management, playout, and distribution. The second

        dimension is the environment, which refers to its ability to function in any combination of

        On-Prem, Remote, and Multi-Cloud. Integration is the third dimension, with a vast library
        of integrated third-party products available from Aveco. In all three dimensions, ASTRA

        Media Factory offers a unified user experience and expands unified workflows. It also



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