Page 19 - FDF PR REPORT - NOVEMBER 2023 (ENGLISH)

Press Release

Family Development Foundation (FDF) wins three awards at the

Global Business Excellence Awards For 2023

Abu Dhabi, November 3, 2023: The Family Development Foundation (FDF) secured three global
recognitions for the categories including, Best Social Media Campaign, Best Service and Best New
Service, at the Global Business Excellence Awards for 2023.
The ‘Fatherhood As We Aspire’ campaign by FDF secured the recognition under the category of
“Outstanding Social Media Campaign”, for its significant role in highlighting the significant
contributions made by fathers towards the society and family. The campaign involved
collaborating with a range of strategic and media partners of FDF to promote its content on diverse
digital platforms, encompassing visual, audio, and print media. Similarly, FDF’s Integrated
Services System for Seniors won award under the “Outstanding Product/Service” category,
honouring the Foundation’s significant role in empowering senior citizens in Abu Dhabi by
developing a comprehensive, preventive and empowering service system to foster an engaging life
for elderly members of the community. The Foundation’s 'Positive Fatherhood’ platform also won
the award under same category of “Outstanding New Product/Service”, for pivotal role in
empowering parents and caregivers of teenagers with the essential knowledge and skills required
to nurture adolescents by understanding their peculiar behaviours and developmental needs.

The current recognition aligns with FDF's relentless commitment to attaining the utmost levels of
success and excellence in its mission to serve families and the community within Abu Dhabi. This
is achieved through programs and services designed to preserve strong family connections, which
are fundamental to building a unified and resilient community.

Commenting on the occasion, Her Excellency Mariam Mohammed Al Rumaithi, the Director-
General of the Family Development Foundation, expressed her pride in this achievement and
acknowledged it as one of the most prestigious awards, featuring a wide participation of
organisations from across the globe, including both the governmental and private sectors. The
award signifies FDF’s pivotal role in offering preventive and empowering services to various
family members, especially senior citizens, fathers, and those responsible for raising teenagers. In
addition, Her Excellency shed light on the Foundation's remarkable efforts to developing programs
and initiatives that improve the quality of life for all members of society.
Her Excellency also highlighted that the achievement comes in line with the persistent efforts and
dedication of the Foundation’s workforce that are committed to complying with directives of Her
Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union (GWU),