Page 19 - FDF PR REPORT - NOVEMBER 2023 (ENGLISH)
P. 19

Press Release




                  Family Development Foundation (FDF) wins three awards at the

                               Global Business Excellence Awards For 2023



               Abu Dhabi, November 3, 2023: The Family Development Foundation (FDF) secured three global
               recognitions for the categories including, Best Social Media Campaign, Best Service and Best New
               Service, at the Global Business Excellence Awards for 2023.
               The ‘Fatherhood As We Aspire’ campaign by FDF secured the recognition under the category of
               “Outstanding  Social  Media  Campaign”,  for  its  significant  role  in  highlighting  the  significant
               contributions  made  by  fathers  towards  the  society  and  family.  The  campaign  involved
               collaborating with a range of strategic and media partners of FDF to promote its content on diverse
               digital  platforms,  encompassing  visual,  audio,  and  print  media. Similarly,  FDF’s Integrated
               Services  System  for  Seniors  won  award  under  the  “Outstanding  Product/Service”  category,
               honouring  the  Foundation’s  significant  role  in  empowering  senior  citizens  in  Abu  Dhabi  by
               developing a comprehensive, preventive and empowering service system to foster an engaging life
               for elderly members of the community. The Foundation’s 'Positive Fatherhood’ platform also won
               the  award  under  same  category  of  “Outstanding  New  Product/Service”,  for  pivotal  role  in
               empowering parents and caregivers of teenagers with the essential knowledge and skills required
               to  nurture  adolescents  by  understanding  their  peculiar  behaviours and developmental  needs.


               The current recognition aligns with FDF's relentless commitment to attaining the utmost levels of
               success and excellence in its mission to serve families and the community within Abu Dhabi. This
               is achieved through programs and services designed to preserve strong family connections, which
               are fundamental to building a unified and resilient community.



               Commenting on the occasion, Her Excellency Mariam Mohammed Al Rumaithi, the Director-
               General of the Family Development Foundation, expressed her pride in this achievement and
               acknowledged it  as one of  the  most prestigious awards, featuring  a  wide  participation  of
               organisations from across the globe, including both the governmental and private sectors. The
               award signifies FDF’s pivotal role in offering preventive and empowering services to various
               family members, especially senior citizens, fathers, and those responsible for raising teenagers. In
               addition, Her Excellency shed light on the Foundation's remarkable efforts to developing programs
               and initiatives that improve the quality of life for all members of society.
               Her Excellency also highlighted that the achievement comes in line with the persistent efforts and
               dedication of the Foundation’s workforce that are committed to complying with directives of Her
               Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union (GWU),
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