Page 3 - FDF PR REPORT - NOVEMBER 2023 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
November 2023
14 Press Releases were issued for Family Development Foundation (FDF)
2 Statements were issued for Family Development Foundation (FDF)
1 Interview was secured for Family Development Foundation (FDF)
14 Social Media contents were made for Family Development Foundation (FDF)
9 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 256
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 2,379,900
*Arabic Total Value of Spend 1:4 AED 9,519,600
English Total AED 412,200
*English Total Value of Spend 1:4 AED 1,648,800
TOTAL AED 11,168,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
