Page 3 - HBMSU PR REPORT - JULY 2025
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
July 2025
5 Press Releases were published for HBMSU
1 Press Release was made for HBMSU
1 Statement was issued for HBMSU
8 Interviews were conducted for HBMSU
3 Content Developments were madde for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,200,100
*Arabic Total Value of Spend 1:4 AED 8,800,400
E n g l i s h T o t a l A E D 249,200
*English Total Value of Spend 1:4 AED 996,800
TOTAL AED 9,797,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
