Page 3 - ETIHAD CREDIT INSURANCE PR REPORT - OCTOBER 2024
P. 3
PR REPORT
Etihad Credit Insurance
October 2024
4 Press Releases were issued for Etihad Credit Insurance
1 Statement was issued for Etihad Credit Insurance
1 Interview was issued for Etihad Credit Insurance
3 Content Development were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 3,942,300
*Arabic Total Value of Spend 1:4 AED 15,769,200
English Total AED 930,200
*English Total Value of Spend 1:4 AED 3,720,800
TOTAL AED 19,490,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
