Page 3 - MBRF PR REPORT - FEBRUARY 2025
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PR REPORT


                                                       MBRF



                                               February 2025




                 5 Press Releases were issued for MBRF

                 2 Statements were issued for MBRF
                 2 Interviews were conducted for MBRF

                 3 Content Development were made for MBRF

                 The Press Releases were sent to all local, Pan Arab English and Arabic publications.

                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                                2,920,800

                  *Arabic Total Value of Spend 1:4                     AED                            11,683,200


                  English Total                                                       AED                                 579,100

                  *English Total Value of Spend 1:4                    AED                              2,316,400

                  TOTAL                                                AED                            13,999,600


                 *This calculation is based on the principle that editorials have four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
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