Page 282 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)
P. 282

5/27/25, 8:28 AM                   'Make it in the Emirates' concludes with new industrial projects valued over Dh11 billion
                   -Knowledge Partners: Roland Berger, Oliver Wyman, Emirates Center for Strategic Studies and
                   Research (ECSSR), Trends Research & Advisory
                   -Lanyard Sponsor: Pipetec
                   -Outreach Partner: Mexican Business Council in UAE
                  The fourth edition of 'Make it in the Emirates' built on the achievements of previous years,
                  advancing the goals of the National Strategy for Industry and Advanced Technology. It strengthened
                  the UAE’s position in strategic and future industries, enhanced the competitiveness of Emirati
                  products, and created an enabling environment for investment and technology adoption.
                   The 2025 edition delivered record-breaking satisfaction levels — well above global
                   benchmarks:
                   -Exhibitor satisfaction: 4.05 (global avg: 3.80)
                   -Perceived importance: 4.28 (global avg: 3.89)
                   -Intent to return: 4.36 (global avg: 4.01)
                   -Net Promoter Score (NPS): +51 (global avg: +9)
                   Among visitors:
                   -Satisfaction: 4.25 (global avg: 4.02)
                   -Perceived importance: 4.06 (global avg: 3.87)
                   -Intent to return: 4.37 (global avg: 4.00)-
                   -NPS: +54 (global avg: +30)
                  These exceptional results reflect the platform’s growing impact, outstanding organization, and
                  strategic value to all participants — cementing its reputation as the region’s leading industrial
                  platform.
                  This edition attracted 2,823 media professionals and journalists, reflecting the platform’s growing
                  visibility and international significance. Broadcasters, news agencies, and industry media covered
                  the event extensively, amplifying the UAE’s industrial ambitions and showcasing its role in shaping
                  the future of global manufacturing.
                  MoIAT and Abu Dhabi National Exhibitions Company Group announced that the fifth edition of
                  Make it in the Emirates will be held from 4-7 May 2026. Notably, 80% of companies participating
                  this year expressed their intention to return.














                  With planning already underway, the fifth edition is set to build on this year’s momentum —
                  reinforcing the UAE’s role as a global destination for industrial growth, investment, and opportunity.


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