Page 293 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/27/25, 8:28 AM 'Make it in the Emirates' concludes with new industrial projects valued over Dh11 billion - Aletihad News Center
-Entrepreneurship Content Partner: Stratecis
-Knowledge Partners: Roland Berger, Oliver Wyman, Emirates Center for Strategic
Studies and Research (ECSSR), Trends Research & Advisory
-Lanyard Sponsor: Pipetec
-Outreach Partner: Mexican Business Council in UAE

The fourth edition of Make it in the Emirates built on the achievements of previous years, advancing the goals of the
National Strategy for Industry and Advanced Technology. It strengthened the UAE’s position in strategic and future
industries, enhanced the competitiveness of Emirati products, and created an enabling environment for investment
and technology adoption.

The 2025 edition delivered record-breaking satisfaction levels — well above global benchmarks:
-Exhibitor satisfaction: 4.05 (global avg: 3.80)
-Perceived importance: 4.28 (global avg: 3.89)
-Intent to return: 4.36 (global avg: 4.01)
-Net Promoter Score (NPS): +51 (global avg: +9)

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