Page 302 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/27/25, 8:29 AM 'Make it in the Emirates' concludes with new industrial projects valued over AED11 billion - Business - Economy and Finance - Emir…
-Industrial Partner: Airbus
-In-Country Value (ICV) Champion: Baker Hughes
-AI Zone Sponsor: Technology Innovation Institute (TII)
-Supporting Sponsors for Start-Up Competition: Yokogawa, HUB71
-Entrepreneurship Content Partner: Stratecis
-Knowledge Partners: Roland Berger, Oliver Wyman, Emirates Center for Strategic Studies and Research (ECSSR), Trends Research
& Advisory
-Lanyard Sponsor: Pipetec
-Outreach Partner: Mexican Business Council in UAE

The fourth edition of Make it in the Emirates built on the achievements of previous years, advancing the goals of the National Strategy
for Industry and Advanced Technology. It strengthened the UAE’s position in strategic and future industries, enhanced the
competitiveness of Emirati products, and created an enabling environment for investment and technology adoption.

The 2025 edition delivered record-breaking satisfaction levels — well above global benchmarks:
-Exhibitor satisfaction: 4.05 (global avg: 3.80)
-Perceived importance: 4.28 (global avg: 3.89)
-Intent to return: 4.36 (global avg: 4.01)
-Net Promoter Score (NPS): +51 (global avg: +9)

Among visitors:
-Satisfaction: 4.25 (global avg: 4.02)
-Perceived importance: 4.06 (global avg: 3.87)
-Intent to return: 4.37 (global avg: 4.00)-

-NPS: +54 (global avg: +30)

These exceptional results reflect the platform’s growing impact, outstanding organization, and strategic value to all participants —
cementing its reputation as the region’s leading industrial platform.

This edition attracted 2,823 media professionals and journalists, reflecting the platform’s growing visibility and international significance.
Broadcasters, news agencies, and industry media covered the event extensively, amplifying the UAE’s industrial ambitions and
showcasing its role in shaping the future of global manufacturing.

MoIAT and Abu Dhabi National Exhibitions Company Group announced that the fifth edition of Make it in the Emirates will be held from
4-7 May 2026. Notably, 80% of companies participating this year expressed their intention to return.

With planning already underway, the fifth edition is set to build on this year’s momentum — reinforcing the UAE’s role as a global

destination for industrial growth, investment, and opportunity.

https://www.emirates247.com/business/economy-finance/make-it-in-the-emirates-concludes-with-new-industrial-projects-valued-over-aed11-billion-202… 5/5