Page 535 - MINISTRY OF CULTURE PR REPORT - MAY 2025 (ENGLISH)

5/9/25, 1:17 PM Fourth edition of 'Make it in the Emirates' to launch May 19
Al Dhaheri added that the Abu Dhabi National Exhibitions Company Group aims to
attract more than 30,000 visitors, marking a five-fold growth compared to the
previous edition. He emphasised the company's commitment to developing events
to support national industries by highlighting investment opportunities, creating
partnerships and collaborations, encouraging innovation, and supporting SMEs.
This will contribute to enhancing the competitiveness of local products and their
ability to reach new markets, both regionally and internationally.

For his part, Al Nakhi emphasised that Make it in the Emirates reflects the
leadership's commitment to reinforcing national identity and fostering a sustainable

economy rooted in creativity and cultural heritage. He noted that the fourth edition
coincides with the Year of Community, which highlights the citizen as the
cornerstone of national development, while recognising craftsmen, artists, and
creatives as guardians of heritage and ambassadors of Emirati identity.

Al Nakhi highlighted the Artisans Handicrafts pavilion, organised by the Ministry
of Culture as one of this edition's dedicated areas. The pavilion will feature live
demonstrations of 40 traditional crafts across 10 main zones, along with a rich
program of artistic performances and workshops held in collaboration with local
partners.

Al Nakhi also noted that supporting handicrafts strengthens generational ties to
heritage and highlights the UAE's creative identity as a nation with a vibrant, ever-
evolving legacy. He emphasised that the Ministry of Culture's initiatives,

particularly the support for Emirati handicrafts, heritage industries, and the
empowerment of artisans, are part of a national strategy that places society at the
heart of development and the creative economy.

Al Kamali emphasisd that Make it in the Emirates represents a strategic milestone
in the UAE's industrial journey and reflects the nation's ambition to build a diverse,
sustainable, and knowledge-based economy.

Al Kamali also highlighted the successes achieved by Abu Dhabi in developing an
advanced industrial ecosystem centered on innovation, which has strengthened its
position in global supply chains and raised international investor confidence. Al
Kamali noted that ADIO continues to support these efforts by providing a
comprehensive range of services.

Additionally, he outlined several key achievements relating to the Abu Dhabi
Industrial Strategy (ADIS) in 2024, including raising industrial output to AED111.6
billion and increasing the number of industrial establishments and skilled
professionals.

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