Page 3 - DGHR REPORT - MARCH 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
March 2024
3 Press Release was issued for DGHR
1 Statement was issued for DGHR
2 News Brief was issued for DGHR
9 Content Development were made for DGHR
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 3,408,000
*Arabic Total Value of Spend 1:4 AED 13,632,000
English Total AED 1,078,000
*English Total Value of Spend 1:4 AED 4,312,000
TOTAL AED 17,944,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
