Page 15 - DXB Live PR REPORT - SEPTEMBER 2025

17 thousand visitors to the World of Coffee Dubai 2025
Among the major international events DXB LIVE organised in the first half of the year was the World of

Coffee Dubai 2025, the fourth edition of which was held last February. Spanning 20,000 square metres,
this event drew approximately 17,000 business visitors from 78 countries, a 30 per cent increase from the

previous year. The annual event hosted over 1,980 companies and brands, including 131 new companies,
and featured 10 national pavilions. It served as a vital platform for a diverse audience, including farmers,
merchants, manufacturers, distributors, SMEs, cafe owners, roasters, hotels, baristas, as well as coffee
lovers and connoisseurs.

Exceptional success of the World Police Summit
Another standout event was the fourth edition of the World Police Summit, organised under the patronage

of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE
and Ruler of Dubai, and in partnership with Dubai Police last May. The summit saw record-breaking
participation from 922 global police leaders, diplomats, specialists, and international organisations, and

attracted 53,922 experts from over 110 countries, representing a more than 300 per cent increase in the
number of participants compared to the previous edition. With 140 specialised panel discussions featuring
302 global speakers, the summit addressed critical global security issues across 12 main themes. It also

witnessed the signing of 38 Memoranda of Understanding (MOUs) and received 900 nominations for its
awards, from which 12 winners were honoured.

GITEX Africa and GITEX Europe
Continuing its leadership role in major tech events, DXB LIVE served as lead contractor in the third edition
of GITEX Africa in Marrakech, Morocco, in April, where it designed and built 14 pavilions covering 12,500

square feet for high-profile exhibitors. At GITEX Berlin, the company further showcased its capabilities by
designing and constructing eight pavilions totalling 10,000 square feet for Emirati companies and
government entities, highlighting the latest advancements in digital transformation and artificial
intelligence.

Hatta Cultural Nights

The year 2025 began with the successful conclusion of the fourth edition of Hatta Cultural Nights,
organised by DXB LIVE for the Dubai Culture and Arts Authority (Dubai Culture). This community-focused
cultural event enriches the cultural and artistic landscape of the Hatta region, celebrating its rich history,