Page 3 - FUGRO PR REPORT - MARCH 2024
P. 3
PR REPORT
FUGRO
March 2024
1 Press Release was issued for Fugro
1 Content Development was made for Fugro
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 451,200
*Arabic Total Value of Spend 1:4 AED 1,804,800
English Total AED 417,100
*English Total Value of Spend 1:4 AED 1,668,400
TOTAL AED 3,473,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
