Page 150 - Sparklo PR Report - April 2025

Environment Agency – Abu Dhabi (EAD) recovers 18,000 kg of aluminium, marking a significant boost towards sustainability

Maxim Kaplevich, Founder and CEO of Sparklo, said, “The partnership with EAD exemplifies the success of

government-private sector collaboration. With EAD’s unwavering support, we have expanded the RVM network,
contributing directly to Abu Dhabi’s sustainability agenda. The results speak for themselves – when recycling is
made simple and engaging, communities embrace the change, reinforcing the role of practical solutions in

environmental progress.”

As a key pillar of the Abu Dhabi Single-Use Plastic policy, the scheme has transformed everyday actions into
powerful environmental choices, turning waste into a resource and residents into environmental champions.
The agency, in partnership with Sparklo, has worked closely with retail industry leaders, waste operators, and
cleantech providers to deploy over 100 Reverse Vending Machines (RVMs), known as Sparklomats, throughout

Abu Dhabi.

Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated Environmental Planning and Policy Sector
at EAD, said, “We seek to integrate sustainability practices into daily life in the emirate. The EAD-led Bottle
Return Scheme, held in collaboration with private sector organisations, including Sparklo, embodies the

importance of partnerships, technology, and community engagement in creating a sustainable environmental
impact. This initiative, with its objectives represents a strategic investment that consolidates the concept of
environmental responsibility. By supporting the principles of the circular economy, we seek to strengthen Abu

Dhabi’s leading position in the global transformation towards building a sustainable future.”

These machines have been installed at convenient return points within major retail outlets such as ADNOC,

Lulu, and Carrefour, making it easier for residents to return plastic bottles and aluminium cans. This collective
effort has helped prevent more than 3.5 million kg of CO₂ emissions, supporting Abu Dhabi’s ambitious target of
reducing carbon emissions by 22 per cent by 2027. Notably, one Sparklomat set a single-day record by

processing more than 8,500 items, showcasing the system’s efficiency and public engagement.

As EAD and Sparklo continue to scale the initiative, their focus will shift toward expanding the RVM network and
enhancing community engagement, further reinforcing Abu Dhabi’s position as a regional leader in sustainable
innovation.

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