Page 99 - Sparklo PR Report - April 2025

EAD’s Bottle Return Scheme Drives Record Recycling Success with Sparklo – The Fashion With Style
The Agency has collaborated with several partners from the retail

industry, waste operators and cleantech providers and, with EAD’s

strategic oversight, Sparklo, a cleantech leader, has deployed more
than 100 Reverse Vending Machines (RVMs), known as

Sparklomats, across Abu Dhabi offering convenient return access

points for plastic bottles and aluminium cans.

As a direct result of this initiative, an impressive 23 million

recyclables were collected in 2024 alone, including over 544,000
kilograms of plastic and 18,000 kilograms of aluminium. The

cumulative impact of this initiative has prevented over 3.5 million

kilograms of CO₂ emissions, aligning with Abu Dhabi’s ambitious goal

of a 22 per cent carbon emissions reduction by 2027. In a single-day

milestone, one Sparklomat processed more than 8,500 items, setting
a record for individual unit performance.

Commenting on these results, Sheikha Mohamed Al Mazrouei,

Executive Director of the Integrated Environmental Planning and

Policy Sector at EAD, said: “We seek to integrate sustainability

practices into daily life in the Emirate. The EAD-led Bottle Return
Scheme, held in collaboration with private sector organisations,

including Sparklo, embodies the importance of partnerships,

technology, and community engagement in creating a sustainable

environmental impact. This initiative, with its objectives, represents a

strategic investment that consolidates the concept of environmental
responsibility. By supporting the principles of the circular economy,

we seek to strengthen Abu Dhabi’s leading position in the global

transformation towards building a sustainable future.”

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The

partnership with EAD exemplifies the success of government-private

sector collaboration. With EAD’s unwavering support, we have

expanded the RVM network, contributing directly to Abu Dhabi’s

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